Two films in the Drucker Managing Discontinuity film series featured Robert V. Hansberger, then President of Boise Cascade. This photo, taken during filming, shows Hansberger (left), Elizabeth, and Management Consultant Peter Drucker discussing the role of business in an era of environmental concern. Photo: ©BNA Films, 1971
A series of nine films featuring Peter Drucker, leading management consultant, author, and professor of management at The Graduate School of Business, New York University, and Elizabeth Hall, Managing Editor of Psychology Today magazine, in conversation with top executives. (BNA Films.) The films grew out of Drucker’s book, The Age of Discontinuity (Harper & Row, 1969).
The Future of Technology: Featuring Charles De Carlo, former President of Sarah Lawrence College, former Director of Automation Research, IBM.
Coping with Technological Change : Featuring Charles De Carlo, former President of Sarah Lawrence College, former Director of Automation Research, IBM.
The Multinational Corporation: Featuring Dan Seymour, former President, J. Walter Thompson Co.
Social Needs as Business Opportunities: Featuring Robert V. Hansberger, former President, Boise Cascade
Pollution Control: The Hard Decisions: Featuring Robert Hansberger, former President, Boise Cascade
Who’s Gonna Carry Out the Garbage?: Featuring Dr. Roy Lee, former business administration professor, Rutgers University; Richard Hexter, Executive Vice President, Donaldson, Lufkin and Jenrette, Inc.; Jerry Wurf, President, AFL-CIO.
The Innovative Organization: Featuring John Humble, former Director, Urwick, Orr & Partners.
The Manager As Entrepreneur: Featuring John Humble, Director, Urwick, Orr & Partners .
Tomorrow’s Customers: Featuring Vermont Royster, Editor, The Wall Street Journal.
A Conversation with B.F. Skinner: What are the meanings and implications of B.F. Skinner’s summary work, Beyond Freedom and Dignity? The noted behaviorist discusses them in an interview with Elizabeth Hall, Managing Editor of Psychology Today magazine. He explores the notions of control, its use and potential misuse, punishment, and freedom.
Give customers a reason to do business with you. Business, Behaviorism and the Bottom Line: In Elizabeth’s opening interview with Dr. Skinner, he defines his terms: behaviorism, operant conditioning, reinforcement, and shaping. These terms and concepts are then interpreted and applied systematically in an industrial setting by Edward Feeney, Vice President, Systems Performance, Emery Air Freight. Feeney describes how Emery Air Freight used accurate feedback and positive reinforcement to save $2 million over a three-year period.